#BCM112# Week 3:The Medium is the Message

We focus on framework of comprehending media from Marshall McLuhan, and discuss the trajectory and dynamics of the process of convergence in week 3.

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It is only too typical that the “content” of any medium blinds us to the character of the medium(Mcluhan, 1964). It is not neccessary to perceive message by ues eyes when you are in media cultural enviornment. Media cultural environment is the cultural information dissemination environment which was built by mass media, such as newspaper , broadcast , TV and Internet. Media perception refers to realistic cognition constructed in the human brain after being in contact with information in media. People always access to information sharing of resources through different medium. For example, people could get various kinds of message through TV. Thus, the media itself becomes information. The author could acquire information straight away visually even without reading its content.

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The digital artefact that we are doing is similar. We made Mandrain-teaching video and upload it on Youtube.  The audience could learn English and know more about Chinese culture by watching our video.

 

One Reply to “”

  1. Hi Shuning, I really liked your blog post on the medium is the message I think you included a lot of valuable information on the topic and I like how you also included quotes from Marshall McLuhan to add to what you were saying. I think that you could have also included your perspective on the topic to make it even better! however overall good blog post 🙂

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