BCM241: Ethnographic Research Pitch 2

Definition of WeChat Ethnography The encounter between WeChat and ethnography which is a qualitative research method of anthropology forms WeChat ethnography, which opens up another research space for anthropology in the Internet world. It is an ideal choice of methodology to take WeChat Moments in universities and daily life circles as the research object of …

BCM241:Ethnographic Research Pitch 1

Background My topic is Wechat Ethnography. For my ethnography research project, I will be investigate that how does Wechat affect the life of people in China. As a native Chinese, I have witnessed the stable development of Wechat. I also felt that Wechat has influenced Chinese attitudes toward life, set patterns of living and standards …